Puma and UEG Launch Debut Collection For AW’16

Global Sports Brand PUMA collaborates with UEG for the first time in Autumn-Winter ’16. The collection with Polish brand based out of Warsaw is the first full European collaboration within PUMA Select line.

PUMA X UEG GRAVITY RESISTANCE was inspired by human need of reaching higher, traveling farther, exploring more; the need of rising beyond the reason and above the ground. It is a symbol of overcoming our own limitations, not only in the sport performance but also in personal evolution with a strong metaphor of cosmic exploration. The design refers to costumes of astronauts – mix of clean silhouettes with a bold graphic language of emergency buttons and prints in both apparel and footwear reflect the desire to being free of gravity’s restraints and common restrictions.

Michal Lojewski’s brand UEG borrows the Italian acronym “USA E GETTA” meaning “USE AND DISCARD” and is a play on the concept of consumption. The brand addresses and responds to the temporary nature of today’s existence and underscores the values of unification, communication and awareness.

PUMA x UEG collaboration mixes clean silhouettes with the bold graphic language. A true stand out piece is the Court Play Boot x UEG, inspired by classic PUMA Basketball shoe Sky Hi+, first introduced n 1980. UEG Boot plays on references to extended basketball shoe silhouette and the performance of the jump that echoes the cosmic exploration. The boot utilises foxing tape and special volume tooling to emphasize the synergy of the collection with astronauts uniforms. It also features Velcro strap closure below the knee to enhance its futuristic feel.

Another key piece in the collaborative range is Court Play x UEG, which maintains the edgy DNA of UEG reinforced with very new PUMA Court Play design. The styles with bold graphics messaging around the sole and reflective elements together with hi-tech fabrics are making Court Play a true futuristic element.

In a similarly unique way, UEG has also reinvented a PUMA classic, the Court x UEG. The shoe features a contemporary look, modernized with heat pressed labels on the tongue, which is in the form of a fashion tags. This contemporary twist on a classic sneaker makes the style a key piece of the season.

The apparel in the collection continues to push the boundaries of performance style into space visual language that completely influenced the range.

The PUMA x UEG Jacket unifies sleek style and functional innovation with a unique hood design that relates to astronaut helmet. On a functional level the jacket has a water resistant finish, bonded seams and repellant zips to ensure warmth and dry comfort.

Other pieces in the collection include fashion forward and anti-gravity inspired sweaters, t-shirts, shorts, sweat pants and beanies. The PUMA x UEG Dress, like the jacket, demonstrates sport-fashion reaching new heights within the collaboration. The innovative dress made features elastic straps punctuating to voluminous the silhouette created by soft triple layer fabric and adopts the gravity resistant design language seen throughout the range.

The PUMA x UEG collection drops exclusively at UEG-store.com on September 9th and globally through PUMA stores, PUMA.com and premium retailers on September 24th.