Category: Culture

• by SOLEXCHANGE Editorial
• 9 years ago

NikeLab Partners with Vision-Airs to Celebrate Nike Air and Air Max Day

The original Nike Air Max was a running shoe, but it was also much more than that; it was the end product of the dreams of countless footwear pioneers. Over...

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• Culture
• 3 min read

• by SOLEXCHANGE Editorial
• 9 years ago

Nike Plans for New York Fashion Week With Exclusive Drops All Week Long

For NYFW, Nike is connecting the dots between basketball and street culture with a range of exclusive new releases. Through core retail and unique pop-up experiences, the brand (along with...

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• Culture
• 1 min read

• by SOLEXCHANGE Editorial
• 9 years ago

The Story of the Air Max 97

Since the first Visible Air design debuted in 1987, the Nike Air Max line has been a bestseller. Despite the worldwide success story, some installments resonate more strongly in specific...

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• Culture
• 4 min read

• by SOLEXCHANGE Editorial
• 9 years ago

Sneaker Boutique Drops Yeezy’s Randomly and MASSIVE Line Forms in Minutes

Oneness sneaker boutique in Kentucky released their stock of Yeezys at a random time on December 17th, 2016 for a true first-come first-serve sneaker drop. It looks like their customers...

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• Adidas
• 1 min read

• by SOLEXCHANGE Editorial
• 9 years ago

adidas Originals gives us a Look at the Origins of the EQT

Heralding the next chapter of EQT, adidas Originals presents ‘Only the Essentials’ a short-film documenting the background, evolution and enduring legacy of the brand’s iconic Equipment series. Starting at the...

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• Adidas
• 1 min read

• by SOLEXCHANGE Editorial
• 9 years ago

adidas Originals – Tubular Instinct Paris Originals Flagship Store

Taking inspiration from a globally-renowned city of fashion, elegance and style, adidas Originals presents an elevated take on the Tubular Instinct model in a flagship-exclusive release. Known for its distinctive...

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• Adidas
• 1 min read

• by SOLEXCHANGE Editorial
• 9 years ago

The AND1 Tai Chi 3 is a Piece of Basketball History

Destined to forever be the successor to one of the most popular (or at the very least iconic) Basketball shoes in the brands history. The Tai Chi 3 isn’t necessarily...

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• Culture
• 1 min read

• by SOLEXCHANGE Editorial
• 9 years ago

Converse and Fragment Design Unveil Quartet of Chuck ’70s

Self-described as a “cultural DJ,” Hiroshi Fujiwara is synonymous with sophisticated style and cool. Already regarded as the Godfather of Harajuku – a Tokyo neighborhood he is credited for transforming...

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• Converse
• 1 min read

• by SOLEXCHANGE Editorial
• 9 years ago

History of the Air Jordan 6 “Doernbecher” and Why It’s Still One of the Most Coveted Sneakers of All Time

On November 11th, 2009 the Air Jordan 6 Doernbecher was released and (in my opinion) set the bar for all other releases of its kind. Inspired by the Atlanta Braves,...

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• Culture
• 1 min read

• by SOLEXCHANGE Editorial
• 9 years ago

PHANTACi and Puma are Ending the Year With a Serious Headturner

Taiwanese street culture heavy hitter PHANTACi has been celebrating their 10 year anniversary alongside Puma, and the duo is gearing up to wrap up the year with a final PUMA...

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• Culture
• 1 min read