New Balance Launches the New 247 With Events in Toronto, Vancouver & Montreal

In honor of the launch of the new 247, New Balance holding three exclusive events in Toronto, Vancouver and Montreal, Canada.

Starting with a media exclusive breakfast at Toronoto’s Soho House on January 6, the following day there will be a Walking Tour will lead Vancouver’s most influential individuals on a city exploration stopping at locations such as Bao Down, Six Acres and Nicli Antica Pizzeria for food and drinks. Closing out the journey, the new silhouette will be publicity introduced at New Balance’s Vancouver store – followed by a launch party at retail location Off the Hook.

Once the shoe is unveiled it will be available in limited quantities via Off The Hook and other select retailers.