A Better Look at the adidas UltraBOOST 3.0 “LGBTQ”

Taking cues from Nike’s “Be True” series – adidas will be celebrating the LGBTQ community with their LGBTQ UltraBOOST 3.0. The kicks are kept very simple, and rock a tonal black 3.0 upper with black cage overlay. The most eye catching, and defining element of the kicks comes in the form of the rainbow heel counter – a clear homage to the colors of the gay pride flag.

adidas has let to announce an exact release date, but rumor has it the pairs are set to arrive at retailers starting on June – jst in time for Gay Pride Month.