Today, Reebok Classic and music icon Kendrick Lamar continue to evolve their creative partnerships with the launch of the Reebok Classic x Kendrick Lamar Club C Capsule. For his first iteration of the historic Club C sneaker, Kendrick draws on his experiences from both past and present to add his unique style and message to the legacy of the classic tennis shoe.
Taking direct inspiration from his latest album, the sneaker’s aesthetic focuses on the themes of anonymity and abstraction while also calling for unity. Inspired by his ability to invoke conversation around race and social injustice, the Club C forces people to think deeper and celebrates Kendrick’s ability to create art with meaning in a stylish, provocative manner.
The shoe will be available in adult unisex and children’s sizes at Footaction, Sneaker Villa, Shiekh Shoes, Jimmy Jazz, Shoe Palace and Reebok.com worldwide starting January 13th for $109.99 in adult sizing, $70 for kid’s styles, and $50 in toddler sizes.