Continuing to celebrate the 35th anniversary of the iconic Freestyle sneaker this year, Reebok Classic and Teyana Taylor are releasing the second installation of the “Free Your Style” campaign for the Freestyle “Color Bomb” Pack launching Monday, March 13th.
The Freestyle was originally designed as the first athletic sneaker for women in 1982 during the era’s aerobics craze, and the high top style has continued to be a part of women’s wardrobes in various iterations and colorways throughout the years.
Fast forward to today and Reebok is proud to announce the newest additions to the Freestyle family for the “Color Bomb” pack. Available in super saturated colors including Mineral Mist and Pink Craze, the Freestyle “Color Bomb” pack pays homage to the loud colors of the 80s from which the styles were born.
Reebok and Teyana took inspiration from the style in a triptych of campaign imagery featuring Teyana in an all pink background with poses that refer back to late 80s/early 90s hip hop.
The Reebok Classic Freestyle “Color Bomb” Pack will retail for $75 and be available at Reebok.com (http://www.reebok.com/us/freestyle) and additional retailers starting today.