Home NEW BALANCE New Balance’s New MiUK Yard Pack Pays Tribute to the Company’s Humble...

New Balance’s New MiUK Yard Pack Pays Tribute to the Company’s Humble Beginnings

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Started in 1906, New Balance has come a long way from just being your average Arch Support Company. New Balance founder William J. Riley chose the name “New Balance” when observing chickens in his yard, then demonstrating the way his arch supports worked by keeping a chicken foot on his office desk. He would in turn explain to his customers that the chicken’s three-clawed foot resulted in perfect balance.

Taking inspiration from the chickens Riley kept in his yard, New Balance now presents the MiUK Yard pack. The capsule consists of the EPICTR, M991.5, M577, M1500 and M576, all of which pay tribute to the company’s humble beginnings.

Look for the EPICTRYP, M991.5YP and M577YP from the MiUK Yard pack to release on December 31, with the M1500YP and M576YP scheduled to arrive on January 14.

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