During All-Star Week, Jordan Brand is celebrating its history with New Orleans which dates back to Michael Jordan nailing the Carolina game-winning shot of the 1982 collegiate National Championship game at the Superdome.
Thirty-five years later, the brand captures the spirit of that iconic moment by giving the Big Easy a series of new moments to shine. Throughout basketball’s mid-season spectacular, the brand will energize the community of New Orleans with exclusive product unveils and a host of unique experiences at its pinnacle brand activations. In honor of the weekend’s event, the Jordan All-Star Collection features an iridescent material on a trio of iconic silhouettes.
Stay tuned to Jordan.com and @Jumpman23 for more Jordan Brand All-Star updates.