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ASICS Tiger Calls for Global Unity in New Short Film For the GEL-KAYAN

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While the Kayano from asics is without a doubt a classic – the Japan based brand is breathing new life into the retro with a new one piece knit construction. Set to release on February 24, in a monochomatic black or white take – it’ll be the first time the Kanayo receives an update since its introduction way back in 1993.

In honor of the release, asics has created a short film inspired by the knitted construction and the common thread of humanity that unites us all. The new campaign focuses on highlighting diversity and forward thinking.

Grab your pair via ASICSTiger Starting on February 24th and check out the short video below.

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