The word on the street is Jordan Brand is losing its grip in the HYPE department. Sneaker enthusiasts, collectors, hypebeasts, and fuccbois are all saying the same thing “ADIDAS IS WINNING THE HYPE WARS!”
I didn’t believe it until one of our readers was strolling through a Nike outlet in Kansas and sent us a photo of the Air Jordan 6 “Cigar” sitting on a clearance shelf for $159.99.
There’s no evidence that the shoe was actually in stock at the outlet or if this was a prank, however there’s no denying that adidas and Kanye West are dominating in the HYPE and EXCITEMENT world of sneaker culture.
What do you think? Is this photo fake or is Jordan Brand losing its touch?