To commemorate the 121th race, adidas unveils the official 2017 Boston Marathon® Celebration Jacket, which is available now in the U.S. for $110 on adidas.com. 2017 Boston Marathon® graphics are glow-in-the-dark embroidered on the left chest and back, along with “B.A.A. 26.2” on the back of the neck. Climaproof technology provides waterproof, windproof protection from the elements. It features a reflective panel on the shoulders and upper back.
adidas is proud to support the Boston Athletic Association (B.A.A.) as it marks its 29th year as the exclusive footwear and apparel partner of the Boston Marathon®, the world’s most prestigious road race. adidas supplies official Boston Marathon® jackets to nearly 10,000 B.A.A. volunteers and more than 3,500 race officials, media, and medical personnel.
“This is the most anticipated reveal in our sport each year, eagerly anticipated by new and veteran runners alike,” said Jack Fleming, marketing and communications director for the B.A.A. “The jacket has been created to reward not only the accomplishment but also the hard work necessary to run Boston. If our finishers’ medallion is worn for the hours or perhaps even the day following the historic race each year, then the Celebration Jacket is proudly worn to signify the fact that one has crested the sport in a pinnacle and deeply personal achievement.”