adidas today announced a collaborative partnership with World OutGames Miami 2017, a 10-day, multi-sport human rights and cultural event from May 26 to June 4, 2017. Making its U.S. debut, the event will welcome LGBTQI athletes from more than 40 countries, many where homosexuality remains illegal and hidden. In the spirit of inclusiveness, the World OutGames are open to all, regardless of gender identity and sexual orientation.
“We believe that through sport, we have the power to change lives,” said adidas North America President Mark King. “We believe in the power of sport and its ability to transcend differences and unite people around hope and celebration. Sport plays a critical role in our culture today and we can harness that influence to make real change for the world. We want to foster a culture in sports that celebrates diversity and provides a safe place for everyone to play.”
Athletes will arrive at World OutGames Miami ready to challenge themselves physically and mentally in a variety of sports. With skill levels ranging from beginner to competitive, the roster of sporting events includes basketball, track and field, running, soccer, bodybuilding, field hockey, swimming, tennis, triathlon, volleyball and more.
World OutGames Miami will feature the fourth Global LGBTQI Human Rights Conference from May 26 to 29, an exchange of powerful ideas among internationally respected human rights activists, researchers, legal scholars and trade organizations. World OutGames Miami features an array of cultural events including art exhibits, history tours, a poetry reading with renowned poet Robert Pinsky and a film festival. On June 1, Pulse Points, an artistic response to the Orlando massacre at Pulse Nightclub, will fuse dance, music, poetry and visual arts to honor the 49 lives lost.
“The endorsement and support of adidas is significant for World OutGames Miami,” said World OutGames CEO Ivan Cano. “adidas’ social and environmental commitment to creativity and diversity and its mission to be ‘the best sports brand in the world’ aligns with our goal to excel and achieve in all areas of athletics, culture and human rights. The adidas alliance will allow us to reach an even greater international audience seeking to champion and celebrate inclusion and equality across a variety of platforms.”
A champion of diversity and inclusion, adidas received a perfect score of 100 in 2016 and 2017 on the Human Rights Campaign’s Corporate Equality Index, which rates workplaces on lesbian, gay, bisexual and transgender equality. While adidas has always celebrated individuality and fostered fairness, the brand in 2016 formally added a clause to its athlete contracts underscoring its commitment to its partners regardless of gender identity and sexual orientation. adidas creates special-edition footwear and apparel that draws inspiration from the rainbow flag, a symbol of hope and pride for the LGBTQI community. The brand has celebrated pride across its most notable franchises including Stan Smith and Superstar.
World OutGames Miami is made possible through the support of adidas, the City of Miami Beach, Florida Sports Foundation, Miami Beach Visitor and Convention Authority, Coca-Cola, Greater Miami Convention & Visitors Bureau, Bacardi, Happy Copenhagen, Arts & Business Council of Miami, the International Institute on Race, Equality and Human Rights, Miami Sports, Hotspots Media Group, OutClique, South Florida Gay News, 93.9 MIA and additional contributions from many individuals and businesses. World OutGames Miami is funded in part by a grant from the City of Miami Beach, along with the support of the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners.