adidas today announced a new partnership with Kathrine Switzer and 261 Fearless ahead of the Boston Marathon in its 29th year as the race’s exclusive footwear and apparel partner. Switzer was the first female athlete to run the course as a registered number in 1967, sparking controversy before becoming a social advocate and campaigner for women’s rights. To celebrate 50 years since the memorable race wearing the adidas Special, Switzer will take to the course wearing the adidas Supernova BOOST, accompanied by 125 charity runners from 261 Fearless.
“I’m thrilled to partner with adidas, a company that embraces barrier-breakers and desires to empower women,” said Kathrine Switzer. “Our relationship helps me tell important stories of women in the sport past, present and future. It feels like I’m home where I should be, with a brand that has been on my feet for more than 50 years. When empowered and made fearless, we will continue to change the world.”
adidas running footwear available at the John Hancock Sports & Fitness Expo include the 85-time marathon winning adizero adios for $140 and UltraBOOST for $180. A 2017 Boston Marathon limited edition adizero adios designed to represent the energy runners need to cross the Boylston finish line will be available exclusively for $170 at the Boston Marathon RunBase and Expo. Pairs featuring classic B.A.A. blue and yellow are emblazoned with the official 2017 logo and marathon inspired design elements BOS and 26.2 on the heel. The official 2017 Boston Marathon Celebration Jacket ($110) and other marathon apparel are available now in the U.S. on adidas.com.