adidas by Stella McCartney sets its sights on success in 2017 with a Spring/Summer campaign that celebrates the rule breaking attitude of the modern female athlete. This season Karlie Kloss is joined by 100 and 200m sprint specialist Octavious Freeman and professional yogi Chelsey Korus to champion the pursuit of new challenges, shaking up routines and embracing variety.
“The adidas by Stella McCartney Spring/Summer 2017 campaign is about inspiring today’s driven women to challenge themselves, wherever they are in the world. We wanted to celebrate their incredible energy manifested through movement and creativity, as well as the exceptionally dynamic lifestyles that Karlie, Octavious and Chelsey stand for. These three women show that if you put your mind to it, you can achieve anything,” says Stella McCartney.
In a series of intimate close ups, the campaign captures raw bursts of energy and emotion through the power and variety of movement. All three inspiring protagonists featured highlight the meaning of striving for more and pursuing new challenges in their own, individual style.
Speaking on the campaign as a collective, Karlie, Octavious and Chelsey agree:
“We want to encourage other women to embrace versatility and inspire them to be the very best version of themselves, no matter where their day takes them. Each one of us has carved out her own path and rules, and each one of us embraces variety to nurture both body and mind. Every day is a new opportunity to be your very best and see what you’re capable of.”
The Spring/Summer 2017 collection will be available from January 2017 onwards in the flagship adidas by Stella McCartney store on London’s Fulham Road, Miami’s Lincoln Road and Miami’s Aventura Mall. The collection is also available at Stella McCartney mainline stores and over 788 concessions in adidas Women’s stores, adidas Sports Performance, leading e-retailers and sports retailers globally. High-end department stores such as, Lane Crawford, Neiman Marcus, Isetan, Le Printemps, Harrods and Nordstrom, carry the collection. It can also be found online at net-a-porter, www.adidas.com/stella and www.stellamccartney.com.